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Företagsekonomi och management

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The employee´s guide to Mystery Shopping (Franska)

The book explains the mystery shopping method in detail, and how employees can benefit from that the mystery shopping method is used in their companies. The book illustrates how the mystery shopping method can be used in any industry, the myths and pitfalls, and how successful mystery shopping programs should be developed and performed, to be beneficial for the company, the customers, and the empl
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160 kr
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